We're a second-generation mom-and-pop clothing shop based in Singapore, built on over 30 years of making comfortable, affordable clothes for everyday life.

As fans of basic wear, we know the frustration firsthand, shirts that don't fit right, prices that don't make sense, and fabrics that feel scratchy against the skin. So when we took over the family business, we set out to fix that.

We designed the ultimate 100% cotton basic tee, affordable, and made to fit every body, no matter the size or shape. We want to share it with you.

Our Mission